“Transient Advantage is the new normal”
Rita McGrath Global Top 10 Management Thinkers & Columbia Business School Professor
The world is changing faster
In a constantly evolving world, businesses face an accelerating pace of change. Rapid technological advances, changing market trends and new consumer expectations require constant adaptation. The ability to anticipate and react quickly becomes crucial to maintaining relevance and competitiveness. Agile businesses, able to quickly adjust to these changes, are better positioned to thrive in this dynamic landscape. It is in this agility that lies the key to success in a rapidly changing world.
From the concept of Industry to the concept of the Arena
The shift from the concept of industry to arena reflects a fundamental shift in strategic thinking. While the traditional concept of an industry focuses on clear boundaries and distinct competencies, the arena evokes a dynamic environment where businesses must be agile and responsive. Competitive advantages are now fleeting, requiring constant navigation within changing arenas. This perspective encourages companies to adopt a more fluid approach, question their models and explore new opportunities to remain competitive in a constantly changing economic landscape.
The illusion of sustainable competitive advantage
The traditional idea of sustainable competitive advantage is now considered an illusion in a constantly changing world. Rapid technological advances, market developments and ever-changing consumer expectations make it difficult to maintain a unique competitive advantage over the long term. Businesses must abandon the idea of immutable sustainability to embrace strategic agility, where adaptability and constant reinvention become the keys to success. Understanding this illusion leads companies to seek more flexible and innovative models to effectively navigate a dynamic environment.
Disruption, a new threat
The emergence of new value propositions and new business models that can be a source of disruption is redefining the way in which companies create and deliver value. Bold innovations are transforming consumer expectations, leading to radical changes across various industries. These disruptions are disrupting established business models, prompting companies to rethink their strategic approach to remain competitive. Notable examples of this transformation include the sharing economy, blockchain technology, and artificial intelligence-driven services, highlighting the need for businesses to adopt an innovative mindset to thrive in this ever-changing landscape. evolution.
"We work with tools
and outdated assumptions"
Rita McGrath Global Top 10 Management Thinkers
& Columbia Business School Professor
Strategic leadership
and a new logic of strategy
To face this new era of disruption, strategic leadership is essential, capable of simultaneously optimize existing operations while exploring new opportunities. By adopting an ambidextrous approach, leaders balance the need to maintain short-term operational efficiency with the ability to innovate and anticipate long-term trends. This involves creating an organizational culture that promotes adaptability and experimentation while maintaining excellent management of ongoing processes. This balanced leadership allows companies to remain competitive in a constantly evolving environment, thus minimizing the risks of disruption.
LET'S WORK TOGETHER
We help business leaders:
- Understand the changes in their sector of activity and perceive the weak and distant signals that can announce the trends of tomorrow
- Capitalize on market opportunities based on trends, present and future customers, technology...
- Exploring new horizons of innovation to meet the needs of today and tomorrow
- Consolidate their core business and explore new business models and new value propositions
How we work
Coaching:
Individual: with the head of the Enterprise Group: with the management team, managers
Workshops:
On themes related to business strategy, transformation and innovation
Programs:
3 to 6 month programs on the theme of strategy, transformation and innovation
Projects:
Precise with a purpose such as establishing a business strategy, a transformation project, etc.
They said :
Want to know more about how we
help our clients build the strategy of tomorrow?
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